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Friday, April 04, 2025 

Why did Sony use "Brand New Day" in the title of their 4th Spider-Man film with Tom Holland?

Radio Times announced that Sony pictures is making use of a title used in one of the most notorious Spider-Man stories of the late 2000s, not to mention something that's tragically remained a status quo till this day nearly 2 decades later:
The title of the next Spider-Man film has been announced as Brand New Day, which might surprise some fans of the Marvel superhero due to its connection to one of his most controversial storylines.

Sony Pictures announced the name of their next MCU flick at industry event Cinema Con, where they also offered some first-look stills from the much-anticipated Spider-Man: Beyond the Spider-Verse.

It's a bold move to choose Spider-Man: Brand New Day as the title for Tom Holland's fourth Spidey outing, as many readers remain unhappy with the status quo that it ushered in almost two decades ago. [...]

The storyline follows on from the shocking One More Day, in which Peter Parker and Mary Jane Watson struck a deal with demonic villain Mephisto, in order to save Aunt May's life. The price? Their marriage!

In other words, One More Day essentially reset Peter Parker to an earlier stage of his life, erasing his marriage to MJ from the Marvel canon as well as striking his secret identity reveal (in the Civil War comic book) from the record.

Brand New Day picks up in the aftermath of that upheaval, finding Peter in eerily familiar scenarios once again i.e. trying to get pictures of Spider-Man for the Daily Bugle, bumping into Mary Jane for the "first" time, and living with his Aunt May.
Early in the Brand New Day run, Peter was even depicted as something of a slacker, with May getting annoyed at that. There was nothing "bold" about the status quo Joe Quesada forced upon the Spidey franchise, and it's a pity the news site doesn't call it cowardly instead, because that's what it was.
Notable characters to emerge from the Brand New Day comic book era include vigilante Jackpot – a mantle since held by several women, including Mary Jane – and Mister Negative, who was the principal antagonist in Marvel's Spider-Man on PlayStation 4.
I'm sure it was no accident such a new creation as Mr. Negative went on to be added to the cast of a video game. And while it's not the fault of fictional characters for what purposes they're created for, I have no interest in wasting time and money on such video games, developed as they were by hacks disinterested in what made Spidey work well years before. All these modern scribes are doing is proving money matters more than dignity and integrity.
Fans who had been following his adventures over many years (even decades, in some cases) were horrified that the storylines they had come to love no longer mattered – and the milestones Peter reached had evaporated before their eyes.

Marvel editors justified the move by arguing that the comic's target demographic skewed younger and, therefore, may be less interested in reading about a married, settled-down, mature man, as it wouldn't correspond to their own situations.

Many dedicated readers have attempted to counter that view over the years, but none have succeeded in convincing Marvel to undo the storyline. That said, fans did recently get something of a consolation prize.

A rebooted version of the Ultimate Marvel Universe – an alternate continuity intended to entice new readers – began in 2024, with the Spider-Man title following a version of Peter Parker who never separated from MJ (and even has two children with her).
Even people who weren't regular readers - moviegoers, for instance - found Quesada's tactics alienating, and at this point, this is exactly why I'm no longer interested in seeing these newer live action films. It was particularly maddening to once learn that Quesada and Brian Bendis were part of a screenplay committee for Marvel films almost 15 years ago, because why should any sensible fan want to put money in the pockets of the very same people who ruined mainstream comicdom when they're going on to work in movies? And the justification used by Marvel's staff years ago was insulting to the intellect, because it made it sound like today's younger generations literally don't want to get married. That's one of the worst results of political correctness in modern times.

And I'm sorry, but an alternate universe edition of a married Spidey is no substitute for the real deal. Yet it's clear Radio Times' writers aren't fans enough of comics to concur, so what's their point?

IGN also addressed the history of this bad tale, and flubbed with the following description:
Brand New Day is one of the more famous Spider-Man stories because of its connection to the notorious One More Day storyline, and the use of this title may give big hints for Spider-Man’s future in the MCU. Let’s take a look at what Brand New Day may mean for Peter Parker’s upcoming film.
Before we get to that, it's disappointing, but perhaps unsurprising, they'd call even Brand New Day "famous". It's nothing of the sort, considering many of the bad details that came along soon after. And it's laughable how, at least at the beginning of Brand New Day, they made it look like only so much had been reversed, like Harry Osborn's death fron 1993, yet also insulting to the intellect how the original Gwen Stacy remained in the grave. All that did was enforce a feeling that misogyny permeated the edge of the path taken.
To properly explain Brand New Day, we first have to go over the events that led into it. During the Civil War crossover event, Peter Parker shocked everyone by revealing his secret identity to the world. He did this because he was part of Iron Man’s pro-registration side of the war, which required superheroes to register their identities with the government. However, the reveal of Peter’s identity led the Kingpin to order his assassination, only for the shooter to miss Peter and hit Aunt May instead. With May in the hospital, Peter looks for any help he can get to save her… which he receives in the form of Mephisto, who offers to save May’s life in exchange for undoing his marriage to Mary Jane.

To say that this story was controversial would be a severe understatement. Spider-Man making a deal with the Devil out of editorial mandate is well known as one of the most hated comic stories of all time. But what’s done is done, and that led to Brand New Day, starting with Amazing Spider-Man #546
.

Brand New Day was a reset of Spidey’s status quo, and is less of an individual story in its own right than a branding exercise over a series of smaller arcs that ran all the way until Amazing #564. The overall story is about establishing what’s happened to the timeline after the Mephisto deal takes place, with the big ticket items including the world forgetting Spider-Man’s secret identity, Peter and Mary Jane having never been married, and the return of Harry Osborn. (He’d been dead for a while. Oh, and this one turned out to be a clone.)
Yes, but unfortunately, even after C.B. Cebulski became EIC, he did nothing to restore Peter and MJ's marriage in the 616 universe, and there's other seriously bad directions he's taken Marvel in since, not the least being what's now come to be described as "woke". So until now, Spider-fans were misled, and even if the marriage is restored, that alone does not guarantee the Spidey books to come will be enjoyable.

As for One More/Brand New Day being one of the most hated storylines, yes, that's correct, but I do want to point out that DC had a much worse storyline that came out previously, Identity Crisis, and that's more offensive in its own way, based on how it minimized the issue of sexual violence for the sake of a contrived and forced tale that was sympathetic to villains, and made it look like their "rights" are far more important than the dignity of innocent and defenseless women. The point is, even if you think a certain Marvel story is awful, that doesn't mean we should overlook if DC's capable of aping their tactics with something more horrific. Even companies like Archie, Image and Dark Horse can do something bad if we don't pay careful attention.

To make matters worse, as Gizmodo tells, Mary Jane's become the latest character other than Eddie Brock to be turned into a new take on Venom:
In Marvel Comics’ latest Spider-swing, Al Ewing and Carlos Gómez are giving Mary Jane Watson a new venomous lease on life. This comes on the heels of a second Gwenpool variant in the form of Gwen Stacy in her recent run. It’s almost as if they really want to have Peter Parker’s Spider-Man have some sort of romantic panic by having his love interests be consumed by some of his most passionate antagonists. Which if anyone is into that, sure… we guess.

The reveal finally happened after a few months of speculation over who Venom’s new host would be: Luke Cage, Rick James, Madame Mask, Robbie Robertson? Many fans speculated that Paul Rabin might be the new Venom—he’s a controversial figure introduced during Zeb Wells’ run on Amazing Spider-Man that played a fundamental part in the book’s separation of Mary Jane and Peter Parker, so soon after the duo had been allowed to be a romantic couple in mainline continuity for the first time since their marriage was demonically erased in 2007.
And look who's penned this latest "stunt choice", as they amazingly describe it as - the same writer who exploited the Hulk for woke propaganda. Well that too is another reason to avoid what's bound to be another humiliation of the Spidey franchise. This is another problem with modern Marvel/DC - they've reduced much of their output to cheap stunts that don't add up to organic character drama. Indeed, this all proves what a sham any claims of interest in writing "character growth" have been for years on end now.

And I decidedly won't be paying for tickets to the next Spidey film. These movies are no substitute for the better comics of the past anyway.

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  • From Jerusalem, Israel
  • I was born in Pennsylvania in 1974, and moved to Israel in 1983. I also enjoyed reading a lot of comics when I was young, the first being Fantastic Four. I maintain a strong belief in the public's right to knowledge and accuracy in facts. I like to think of myself as a conservative-style version of Clark Kent. I don't expect to be perfect at the job, but I do my best.
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